Bite Me Too

Following the success of their first cookbook, the bestselling BITE ME, sisters Julie Albert and Lisa Gnat are back with another stomach-satisfying, visually gratifying, fresh-mouthed cookbook BITE ME TOO.

MAKE ROOM FOR QR CODES IN YOUR HOUSE
“BITE ME TOO” LAUNCHES AS FIRST MASS MARKET QR CODED COOKBOOK
QR CODES GET WELCOME MAT TO HEAT UP THE KITCHEN

TORONTO, CANADA, DECEMBER 12, 2011 — QR Codes used in innovative ways, from edible cupcake toppers to rooftop paintings large enough to be seen on Google Maps, have largely cropped up in places outside of the home…until now. QR Codes have arrived in the home kitchen via “Bite Me Too,” a new cookbook that takes the mood of your kitchen and your recipe mentality into deep dish focus.
Instead of the common QR coded incentive or product information over-indulgence typically found on food and beverage products, the “Bite Me Too” cookbook uses QR Codes to capture the humorous and approachable essence of the Bite Me brand – a world where great eating, easy feeding and multi-sensory feasts are a piece of cake.
Bestselling authors and Saucy Sisters Julie Albert and Lisa Gnat, also known as the Seinfeldian home cooks, believe belly laughs are the key to pressure-free, confident entertaining – stop with the 7-day broth and get scanning because you no longer have to cook, bake or experiment in a vacuum – unless you want to (or your vacuum has a better QR code). Julie and Lisa have re-engineered the modern day cookbook for the masses by bringing their unique sibling dynamic into kitchens across North America, where fun needed re-prioritizing without compromising the flavors and fanfare that comes with great ideas and recipes for entertaining.
To date, companies like Kellogg’s, Pacific Natural Foods, and Black Diamond have relied on QR codes to influence customer purchases at the point of sale, educate the consumer about the product, or to incent consumers for use. Lisa and Julie took a deliberately different approach with their cookbook. Bite Me fans (affectionately called the Nice Krispies on Facebook) are invited to interact with the brand in the way it was conceived, with a biting sense of humor and low-key comfort. The cookbook is peppered with QR coded videos of the sisters cooking in their own kitchens, throwing parties, and cooking the authentic, Bite Me way.
“This book is so much a part of us and that’s why we felt that QR codes were key to getting this cookbook made – QR codes were our brand solution, not our marketing strategy – they let us interface with fans as they go along through the book”, says Julie Albert.
“Yeah” says sister Lisa Gnat, “We love inviting ourselves into everyone’s kitchen.”

BITE ME TOO is the result of the collaboration between sisters, JULIE ALBERT and LISA GNAT. Sharing a deep love of food, family, and fun, Julie and Lisa have created a cookbook that marries food and culture, and also makes eating, feeding, and entertaining a piece of cake. www.bitemecookbook.com $29.95 and available online.